Job Locations: US (Remote)
Department: Marketing
Type: Regular, Full-Time
Working hours: 8:30 – 5:30 CST
Mission: Building World Class Technologists
Vision: Play a leading role in workforce development in mission-critical IT fields
Overview: QuickStart is a leader in IT workforce development that helps job-seekers break into in-demand IT fields and upskills existing IT professionals. The organization uses its proprietary learning methodology and workforce readiness platform (CLIPP) to deliver personalized learning using AI and multi-modal formats. We partner with leading universities, certification providers, and employers to build and transform the IT workforce for Fortune 5000 customers in the areas of App Dev, Dev Ops, Information Security, Cloud Computing, and Data Science. If you are interested in becoming a part of a team that is changing the game in IT training and workforce development, we want to hear from you.
At QuickStart, we are committed to upholding the following core values:
P*assion |Respect | Accountability | Innovation | Speed | Execution [ PRAISE* ]
The Email Marketing Specialist should be able to work closely with the rest of the marketing team on email campaigns and cross-channel promotions. Reporting into the Content Marketing Manager, the individual should be:
· An expert in email marketing best practices who’s aware of international and regional regulations, and should be able to create and execute an email marketing roadmap every month.
· Able to create drip campaigns, one-off marketing campaigns, newsletters, plain text emails, announcements, and more.
· Able to align email marketing campaigns with overall marketing initiatives, ensuring consistent messaging and branding across all channels.
· Proficient in analyzing data and making decisions based on user actions, size of the database, ISP complaints, percentage of the database that’s engaged with us, and more.
· Knowledgeable about CRM, data segmentation, and subscription-based marketing is a plus
Responsibilities, include but are not limited to:
- Establishing a monthly roadmap for email marketing in line with the general and content marketing strategy
· Creating engaging content for and executing multiple email drip campaigns to build trust and brand authority
- Constructing the email marketing roadmap to grow email lists and effectively communicate with audiences
- Planning and running email marketing campaigns to promote our IT training programs and other products
- Ensuring the data list is segmented and updated properly in alignment with all departmental approval
- Reporting Weekly/Bi-weekly email marketing metrices to the heads of the marketing department and as needed to the management
- Building and designing email templates and link-appropriate landing pages
- Analyzing campaign performance and suggesting improvements
- Staying updated on industry, email marketing trends, and emerging technologies to ensure the company’s email marketing strategies are innovative and effective
- Emails follow industry policies and best practices
Minimum Qualifications:
Education - Candidate must possess at least a bachelor’s degree.
Knowledge and Experience
Email Marketing
· Minimum 3 years of work experience in email marketing
· Proven work experienceas an email marketer
· Should be a problem solver and a quick learner
· Proficiency in marketing automation technology
· Proficiency in using email marketing tools and platforms, such as MailChimp; DotDigital experience is a plus
· Proficiency or willingness to learn new tools (e.g., SEMrush, Jira)
· Experience with conducting and integrating audience and buyer persona research into campaigns
· Basic Knowledge of CRM 365 Dynamics, SharePoint
· Understanding of analytical (i.e., Google Analytics) and database tools
· Understanding of SEO and web traffic metrics
· Familiarity with the IT and EdTech industry is a plus
General
· Strong role ownership, results-oriented
· Project and time management skills
· Critical thinking and problem-solving skills
· Strong attention to detail
· Great interpersonal and communication skills
· Excellent writing and copywriting skills
· Takes initiative to be innovative
· Team player
· Global team experience is a plus
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
- Dental insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental pay types:
- Bonus pay
Work Location: Remote
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